While still too early to tell if Canada Goose jackets will remain popular, current enthusiasm for the jackets stem from their association with luxury and reputation as a social statement, not their "objective qualities" as Antarctica - grade coldgear. Therefore, as students purchase these jackets based on this reasoning, I consider them a fad at the University of Chicago. This is not to say the company lacks a consumer base who uses these jackets for situations closer to functional intent.

Heavyweight warmth, in a lightweight construction. The Armstrong Parka is crafted using Feather - Light Ripstop with CORDURA fabric reinforcement at www.canadagoosesoutlet.com high - abrasion areas, making it both incredibly light and incredibly durable. It features an interior down - filled brim that can be cinched around the face to block out cold wind, and backpack straps for hands - free carrying when temperatures rise.

Three patch pockets at quilted interior. Full tonal nylon poplin lining. At TIFF, it has never been about just one country and only one way of making movies.

Similar to most luxury brands Canada Goose has a great back story that makes consumers even more invested in the brand. Reiss has said that: "we tell the stories of the people who actually use our products. People who live and Canada Goose Outlet work in the coldest places on earth, like Antarctica and Northern Canada, our original market." Canada Goose's strategy also speaks to a brilliant strategy of focusing on a niche market in the beginning instead of mass appeal.