Among the elements of jewelry box packaging design, color can be said to be the most important element. There is an old saying in China: “Send goose feathers for thousands of miles. Gifts are lighter and more important.” How to express emotions through the packaging design of jewelry boxes, so that the gifts can be truly conveyed, is a question worthy of serious discussion.
People know that color is a kind of objective visual phenomenon. As a physical phenomenon, it does not have emotional, associative and symbolic meaning. Once color acts on human visual organs, the visual physiological stimulation and effects it triggers will Trigger people's subtle emotional reactions. People's perceptual response to color contains a certain degree of subjectivity. People's visual perception and psychological response to color will form specific color emotions, trigger a variety of color associations, and then symbolize this emotion. When the associative content of color emotion is sublimated from concrete things to abstract emotions and artistic conceptions, and when it becomes a symbol of universal significance, it will habitually help people to convey emotions. This kind of self-representation to abstract emotion transfer in the human world will be Form a huge color cultural field. Picasso said that colors and forms are inseparable from our emotions. Color is the most expressive artistic language. It can arouse different feelings and associations among consumers and produce different emotions.
For example, red has a warm color and a high luminosity. It is hot, exciting, and enthusiastic. It is the most positive color. Red symbolizes joy, auspiciousness, friendship, and sincerity. In our country folk weddings, New Year's holidays, welcoming guests, congratulations, and celebration occasions often use red things, such as red couplets, red double happiness, red lights, red candles, red firecrackers, and red window grilles. Western countries often use red roses as gifts to show love, friendship, sincerity, and beauty; orange has the characteristics of warmth, light, and warmth. Orange and gold are close to each other, and they also have a sense of nobility, dignity, and richness; yellow is biased. Warm and neutral, with the connotation of being elegant, gentle, and utterly detached. The bright green with neutral brightness has a vivid, fresh and vivid meaning of life. It also has a sense of peace, security, tranquility, and intimacy; gold and silver are a brilliant luster color with high luminosity and purity, and gold is golden. Inherent color, with the characteristics of tenacity, preciousness and luxury, can express the meaning of brilliance, brightness and beauty; silver is also a glossy color, similar to the true color of platinum, silver and gold have precious value beauty, silver brightness, high purity, and rich luster, Has the charm of quiet, clean, noble, bright, soft, elegant and holy; Valentine’s day gift packaging can choose warm and romantic colors to show strong affection; gifts for traditional folk festivals can be matched with warm, bright and warm colors. It symbolizes a sense of value such as celebration, auspiciousness, friendship, and sincerity.
Kunshan Kava Printing Co, Ltd. not only produces luxury jewelry packaging boxes but also packaging boxes custom logos and other products. Welcome to visit our official website.
