In the past few years, domestic heat transfer machine enterprises have developed quite rapidly. Although the toning level of thermal transfer equipment has improved, there are still some common problems in the process of thermal transfer equipment. Coloring is still dominated by high-paid color masters. Personal coloring experience determines the level of color toning of the company's thermal transfer equipment, which plays a role in the on-time delivery of thermal transfer equipment and the color accuracy of thermal transfer equipment. play a key role in. Let's take a look at the color toning skills of thermal transfer equipment.
- Color matching around the theme of performance
The pattern design of thermal transfer equipment is different from simple pattern design. Before designing, it is necessary to clarify the consumer group and purpose of its design, determine the design theme according to the common characteristics and preferences of this group, and then carry out subsequent design around this theme jobs. For example, to express care, pleasure, and love as the design theme, you can choose a combination of warm and neutral colors. You can choose several reds with gloss changes and caramel colors with texture. Warm and opaque, it looks natural and soft, comfortable and soft exquisite. If expressing vitality, fusion, and freedom, you can choose medium green, ear-lifting purple, rust brown red, azurite, pencil heart, lake blue and light turmeric. The subtle changes in gloss will give people a delicate feeling. If the theme of the graphics is to express the Chinese style, then the colors can choose Chinese red, plain indigo, goose yellow, brown, etc., or learn from the color matching in Chinese paintings, which is a good color matching method.
- Color matching to meet consumer psychology
The design of heat transfer equipment is originally a practical art. Its purpose is to design the finished product and put it on the market for sale. So satisfying consumers' consumption psychology is the way to success in color matching. Different people have different preferences for color. Children are lively and active, and generally prefer brighter and brighter colors: adults are mature and capable and prefer calmer colors; most young women are full of dreams and romance, and they have a strong preference for pink colors. All colors with high purity and strong brightness have high perception and give people a sense of liveliness, cheerfulness, and excitement.
If the color scheme on a picture is biased towards warm colors, there is a tendency for excitement and positiveness; on the contrary, if the color is not bright, the perception of 5L uncertainty will be low, and the color scheme in a picture tends to be cool Quietness is even a negative feeling.
- The market trend here refers to the color trend forecast for the next year or the next season published by global fashion color experts and authoritative organizations every year. This published color is called popular color. Fashion colors are produced in market consumption, generally based on the colors with high sales rate and popular colors in the previous year, reorganize the popular color spectrum, and then put it into the next year for inspection, and then find out the popular main colors. .
Like the popular things in society, popular color is a product of social psychology with the characteristics of the times with the background of politics, economy, culture, and science. It is a psychological reflection of people's common beauty of certain colors in a certain period of time. It changes with the trend of the times and changes in the social environment, is in harmony with the social situation and social customs at the time, has the characteristics of novel, fashionable, and stimulating, and has a positive guiding role in the consumer market to a certain extent.
Although popular colors are largely conceived for clothing design, we know that changes in clothing colors are reflected in fabric colors. Changes in fabric colors will inevitably cause other fabric-related industries to pursue colors in fashion. The heat transfer equipment itself is a process carried out on the fabric, and the color popularity is determined according to the consumer market. It is similar to the design of heat transfer equipment to meet the consumer market, so the designer The use of popular colors in color matching is also closely related to popular trends.
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