Every Christmas holiday, the return of the red cup not only caters to the festive season, but also creates a certain emotional connection with consumers, increases the voice of social media, and indirectly stimulates consumers to spend more money in stores during the Christmas season. The unit price of red cup limited coffee during the Christmas holidays is generally higher than that of Starbucks regular coffee, and consumers are most willing to pay, driven by the sense of ceremony brought by paper cups and the freshness of seasonal beverages.

As a result, Starbucks also led a large number of followers. In the field of fast-moving consumer goods, packaging marketing has become a familiar practice for major brands, and it is also weakening the freshness of consumers.

The reason why Manner's Panda Cup can be released is largely related to its design and consumer participation.

As the “national treasure” of China, the animal panda itself has an image of being friendly and cute and easy to communicate with consumers. After the design, the red panda looks like it is soaking in ice comfortably, which satisfies consumers in the summer. It’s hard not to attract the attention of young people, so as to establish discussions and topics on social networks.

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