After years of development, the window hardware industry has now entered a period of "polarization", and the "28th-eighth law" has become inevitable. Window hardware manufacturer can only occupy a dominant position in the market if it has its own characteristics and accurately locates the consumer group.
Polarization of window hardware market
With the increasing competition in the window hardware industry, complex changes in the door and window market are emerging one after another. The products of well-known brands have brand advantages, no matter in terms of quality, style or after-sales service, they have high advantages, while "bargains" are adapted to some temporary decorations or low-end decorations of ordinary consumers with income. Needs, thereby promoting the continuous expansion of the bipolar consumer market of []window.
An industry analyst pointed out: In the window hardware industry, mainstream brands with high brand awareness and some low-priced products are increasingly popular with consumers, gradually occupying about 80% of the consumer market, and the difference between the two The space for middle-level consumers is getting smaller and smaller.
Precise positioning can occupy a dominant position in the window hardware market
In recent years, the competition in the window hardware industry has become increasingly fierce. There has been a "price war" among merchants. The "golden nine silver ten" and various large-scale holiday promotions have become commonplace for consumers. Now, another trend of "private customization" is slowly spreading. Window hardware companies follow this trend and create products that meet the psychological needs of Taiwanese consumers.
With the growth of the new generation of consumer groups born in the 1980s, customization has ushered in rapid growth because it meets the requirements of modern young people for advocating individuality and showing their own charm, especially high-level customization. Customized window hardware not only enhances consumers' sense of participation, strengthens consumers' sense of trust in the brand, but also brings consumers a different feeling and experience.
Companies need to clear the fog to break through
The two-level differentiation of the door and window market is becoming more and more serious. In addition to continuously improving and improving the quality of their own products, the door and window companies in the future should focus on service and be able to innovate or innovate in service.
Effectively expand on competitors and various service items and integrate them into a complete service system. The door handle manufacturer also pays attention to the improvement of product design, construction and supporting. Only all-round breakthroughs and progress are the most effective way to remain invincible.